China is the world's largest producer and exporter of poker, with an annual consumption of more than 1.2 billion pokers. Poker has a broad mass base, easy to carry, save, and can be used repeatedly to spread, coupled with the ultra-low cost brought by industrialized production, the media characteristics of advertising poker pictures are more and more clearly revealed, compared to newspapers and magazines. As with television media, the unique effects of poker advertising have been recognized and adopted by more and more enterprises and institutions.

Successful business is inseparable from marketing. Many companies send out a large number of promotional color pages at the exhibition, but the visitors just throw them away after accepting it. Most of the painstakingly produced color pages are swept into the trash can; in many cases, the exquisite picture albums cost a few yuan or more than ten yuan each. , Will also be thrown away by visitors. (According to a reporter from a newspaper interviewing a Guangzhou exhibition cleaner said: The high-end picture albums and various exquisite color pages that were cleaned from the ground and trash during the exhibition to the closing period are no less than 5-6 tons ,What a pity). Compared with color pages, the area of ​​54 poker cards is 5.5 times that of A4 paper. The front of each poker can be made into a different color advertising page, the back of the poker can be made into an advertising surface, and the front and back of the poker box can be made. Two advertising pages, a set of poker can be used for a total of 57 different advertising pages, such advertising capacity, such a low price, which is unmatched by other advertising materials, advertising poker promotion lasts for a long time. The miraculous effect that the Iraq War wanted to sell more than $9 million in poker sales is the best proof